Under pressure - Portfolio adjustment and massive discounts as the "New Normal"?

The number of items available in online shops (so-called stock keeping units or SKUs) increased by 126 % on average between 2020-23. In the same period, however, the average turnover grew by only 19 %.

This results in high discounts and portfolio adjustments to reduce increased inventoryrelated costs. Smaller brands and the mid-price segment are particularly affected, with discounts often exceeding 20 %.

A comprehensive portfolio analysis and adjustment is an effective means of securing liquidity and reducing complexity in the short term as well as realigning and increasing revenue in the long term, especially in the current economic situation.

Find out more in our latest white paper "Under Pressure".